Soho.xyz
Increasing retention and time spent on the app with Stories, a new way to stay up to date with your NFTs.
Founding Product Designer
A 0-to-1 feature created to empower collectors with timely insights, context, and strategies needed to make more informed, strategic NFT investment decisions.
Reached SMB visitors across 198 countries worldwide, providing a valuable pipeline of high intent SMBs leads for Google’s Growth Marketing consultants.
Optimized the site’s manual survey
& tech integration flows to decrease user input requirements, reducing dropoff from 52% post MVP launch to 31% post Global launch.
What we achieved
Reached SMB visitors across 198 countries worldwide, providing a valuable pipeline of high intent SMBs leads for Google’s Growth Marketing consultants.
Optimized the site’s manual survey
& tech integration flows to decrease user input requirements, reducing dropoff from 52% to 31% after optimizations for the global launch.
