As a designer, I'm driven by a passion for creating products that are both beautiful and functional. I believe that good design can make a meaningful difference in people's lives, whether it's improving their financial well-being, enhancing their health, or simply bringing them brief moments of joy. I love solving messy, complex problems and the satisfaction of shipping real and tangible things into the world.
10+ years designing for adoption and retention in emerging technology, spanning VR, AI wearables, and blockchain. I specialize in turning unfamiliar, high-friction experiences into products people genuinely resonate with and want to come back to. My work across onboarding systems, identity frameworks, and social features has driven measurable growth in 0-1 environments across hardware and software. I bring systems thinking and strong cross-functional collaboration to complex, ambiguous problem spaces, with a focus on helping people discover value quickly and build lasting habits with new technology.
Shaping the flagship multi-modal AI experience for an unreleased wearable launching globally, designing how voice, visual, and biometric inputs work together to anticipate user needs across multiple devices.
Owned end-to-end onboarding for hardware-software ecosystem Meta Quest VR, driving 108k+ MAU annual growth through redesigned account creation and cross-platform profile setup flows.
Designed LLM-powered social graphing and matchmaking systems to create vibe-fit interpersonal connections, increasing reciprocal connections and +7 minutes average session length.
Led New User Progression design, creating educational, logic-driven pathways that guide users through platform discovery, building connections, and finding community.
Boosted headset onboarding completion by ~30% by streamlining complex account creation and pairing processes with more intuitive entry points and trust-building educational videos.
Designed virtual social rooms to foster safe, inclusive connection, averaging 181 unique users per session and peaking at 260 concurrent users.
Optimized new user onboarding flows driving +150.5% increase in first-time conversions through streamlined profile creation, automated verification systems, and friction reduction.
As the sole designer, played a pivotal role in the acquisition by Sound.xyz shortly following its launch on iOS and Android.
Built and scaled the product and design system from 0 to 1, including user profiles, communities, discovery feeds, watchlists, and social features.
Designed blockchain-native social features including Stories, increasing engagement from 15.3 to 25 min per user, achieving ~15k MAU.
Led design of conversational onboarding features including Instagram Suggested FAQ chat icebreakers, reducing message initiation drop-off by 44% and increasing profile adoption by 190%.
Shipped 16 Business Messaging features reaching 200+ million Professional users globally, expanding market reach in the EU, Africa, and Asia.
Designed interfaces for AI-powered, 3D modeling software that transformed complex medical imaging into interactive visualizations. Led UX improvements driving adoption across 30+ new markets.
Led design partnerships with Google to launch 2 API-driven business growth tools for global SMBs and an internal training platform for Google Marketers.