Meta VR
Unlocking growth with improvements to onboarding for families.
Nearly half of VR users are sharing accounts instead of creating personal profiles. I led the design and strategic planning for a 3-phased initiative to address significant drop off and streamline onboarding for families with cross-device profile management solutions.
Reached SMB visitors across 198 countries worldwide, providing a valuable pipeline of high intent SMBs leads for Google’s Growth Marketing consultants.
Optimized the site’s manual survey

& tech integration flows to decrease user input requirements, reducing dropoff from 52% post MVP launch to 31% post Global launch.
What we achieved
Reached SMB visitors across 198 countries worldwide, providing a valuable pipeline of high intent SMBs leads for Google’s Growth Marketing consultants.
Optimized the site’s manual survey

& tech integration flows to decrease user input requirements, reducing dropoff from 52% to 31% after optimizations for the global launch.
