Good Money

Banking for a more sustainable future. With $1 in the bank, anyone can be a stockholder and fighter of climate change.

2019

Senior Product Designer

Digital banking platform with equity and sustainability focus  A digital bank that enables users to be “owners” with equitable Good Shares as rewards. The company dedicated 50% of profits to environmental initiatives and was founded by Gunnar Lovelace in 2018. Despite strong mission alignment and market interest, the platform had a confusing customer “ownership” equity model, abstract sustainability promises, and a difficult path to monetize.   The question: How might we... Make the impact of user’s sustainable financial choices feel real and tangible? How do we demonstrate immediate, differentiating value that keeps users engaged and optimizes for monetization?

What we achieved

Global lead generation

198

countries

Reached SMB visitors across 198 countries worldwide, providing a valuable pipeline of high intent SMBs leads for Google’s Growth Marketing consultants.

Dropoff reduction

40%

Optimized the site’s manual survey  & tech integration flows to decrease user input requirements, reducing dropoff from 52% post MVP launch to 31% post Global launch.

What we achieved

198

countries

Global lead generation

Reached SMB visitors across 198 countries worldwide, providing a valuable pipeline of high intent SMBs leads for Google’s Growth Marketing consultants.

40%

Dropoff reduction

Optimized the site’s manual survey  & tech integration flows to decrease user input requirements, reducing dropoff from 52% to 31% after optimizations for the global launch.