Verizon Billing & Payments
Reducing bill-related call-ins and call center costs with a smarter, simpler bill.
Senior Product Designer @ AKQA
2018 - 19
Led design of the first platform for NFT collectors and creators, unifying wallet tracking, market signals, and community all in one platform.
Approach
To start, we needed to get our users quickly onboarded and connected to other collectors and creators.
Onboarding
Building your network from zero → connected, with a rich curated, feed from day one.
Key Design Decisions
• Smart defaults pull suggested usernames and profile photos from linked wallet data.
• Bulk follow options gets users to 20-30+ connections easily and instantly.
• The result = rich content customized to you from day one.
Discovery loop
Driving discovery and growth through Stories
41%
of new follows originated from story discovery, creating network effects for collectors and visibility for creators.
Impact review
+63%
increase in average daily time spent on the app, rising from 15.3 min to 25 min per user.
+30%
increase in daily active users (DAU) from Stories helped us reach our targets and land product-market-fit.
Acquired by Sound.xyz
The company was acquired 6 months after launching on iOS and Android in 2023.
