Soho.xyz
Increasing retention and time spent on the app with Stories, a new way to stay up to date with your NFTs.
role
Senior Product Designer
company
AKQA
year
2018-19
A 0-to-1 feature created to empower collectors with timely insights, context, and strategies needed to make more informed, strategic NFT investment decisions.
Visual design
User research
Interaction design
Presentation design
Prototyping
Design systems
Web
Mobile
Stakeholder management
What we achieved
Bill-related inquiries
32%
decrease
Reduced billing-related customer support volume by 32% within 1 quarter post-launch.
Projected annual savings
~14 mil
Verizon projected that over the next year (2019), they'd save approx. `14 million on call center operations due to reductions in bill-related call-ins and improved self-serve support.
Sustainability
Carbon footprint reduction
We reduced Verizon’s carbon footprint by simplifying the previously overwhelming, 10-20 page billing statements down to 1 single page.
