Soho.xyz
Increasing retention and time spent on the app with Stories, a new way to stay up to date with your NFTs.
2023
Founding Product Designer
A 0-to-1 feature created to empower collectors with timely insights, context, and strategies needed to make more informed, strategic NFT investment decisions.
Interaction design
Interaction design
Interaction design
Visual design
Visual design
Visual design
Design systems
Design systems
Design systems
Experimentation
Experimentation
Experimentation
Product strategy
Product strategy
Product strategy
Prototyping
Prototyping
Prototyping
Onboarding
Onboarding
Onboarding
Stakeholder management
Stakeholder management
Stakeholder management
What we achieved
Avg time spent
+63%
increase in average daily time spent on the app, rising from 15.3 min to 25 min per user.
Avg time spent
+63%
increase in average daily time spent on the app, rising from 15.3 min to 25 min per user.
Avg time spent
+63%
increase in average daily time spent on the app, rising from 15.3 min to 25 min per user.
Retention
+26%
increase in daily active users (DAU) from Stories helped us reach our targets and land product-market-fit.
Retention
+26%
increase in daily active users (DAU) from Stories helped us reach our targets and land product-market-fit.
Retention
+26%
increase in daily active users (DAU) from Stories helped us reach our targets and land product-market-fit.
Acquisition
Sound.xyz
The company was acquired shortly after launch on iOS and Android in 2023.
Acquisition
Sound.xyz
The company was acquired shortly after launch on iOS and Android in 2023.
Acquisition
Sound.xyz
The company was acquired shortly after launch on iOS and Android in 2023.
What we achieved
Avg time spent
+63%
increase in average daily time spent on the app, rising from 15.3 min to 25 min per user.
Retention
+26%
increase in daily active users (DAU) from Stories helped us reach our targets and land product-market-fit.
Acquisition
Sound.xyz
The company was acquired shortly after launch on iOS and Android in 2023.
What we achieved
Avg time spent
+63%
increase in average daily time spent on the app, rising from 15.3 min to 25 min per user.
Retention
+26%
increase in daily active users (DAU) from Stories helped us reach our targets and land product-market-fit.
Acquisition
Sound.xyz
The company was acquired shortly after launch on iOS and Android in 2023.
What we achieved
Avg time spent
+63%
increase in average daily time spent on the app, rising from 15.3 min to 25 min per user.
Retention
+26%
increase in daily active users (DAU) from Stories helped us reach our targets and land product-market-fit.
Acquisition
Sound.xyz
The company was acquired shortly after launch on iOS and Android in 2023.
