Soho.xyz
Increasing retention and time spent on the app with Stories, a new way to stay up to date with your NFTs.
Increasing retention and time spent on the app with Stories, a new way to stay up to date with your NFTs.
Founding Product Designer
2023
A 0-to-1 feature created to empower collectors with timely insights, context, and strategies needed to make more informed, strategic NFT investment decisions.
What we achieved
New accounts added
+27%
increasse in new linked accounts within the first half post launch.
Transfer completion rate
+36%
Led redesign of transfers, significantly boosting completion rates with a more seamless UX.
What we achieved
+27%
New accounts added
New accounts added
increasse in new linked accounts within the first half post launch.
increase in new linked accounts within the first half following optimization.
+36%
Transfer completion rates
Transfer completion rates
Led redesign of transfers, significantly boosting completion rates with a more seamless UX.
























Thanks for stopping by!
If you're interested in working together or seeing a deeper dive of my work, I'd love to connect.
Contact
Contact


Thanks for stopping by!
If you're interested in working together or seeing a deeper dive of my work, I'd love to connect.
Contact
Contact