Soho.xyz
Increasing retention and time spent on the app with Stories, a new way to stay up to date with your NFTs.
Founding Product Designer
A 0-to-1 feature created to empower collectors with timely insights, context, and strategies needed to make more informed, strategic NFT investment decisions.
increasse in new linked accounts within the first half post launch.
Led redesign of transfers, significantly boosting completion rates with a more seamless UX.
What we achieved
increasse in new linked accounts within the first half post launch.
increase in new linked accounts within the first half following optimization.
Transfer completion rates
Transfer completion rates
Led redesign of transfers, significantly boosting completion rates with a more seamless UX.
