Soho.xyz
Increasing retention and time spent on the app with Stories, a new way to stay up to date with your NFTs.
Founding Product Designer
Founding Product Designer
Founding Product Designer
2023
2023
A 0-to-1 feature created to empower collectors with timely insights, context, and strategies needed to make more informed, strategic NFT investment decisions.
A 0-to-1 feature created to empower collectors with timely insights, context, and strategies needed to make more informed, strategic NFT investment decisions.
A 0-to-1 feature created to empower collectors with timely insights, context, and strategies needed to make more informed, strategic NFT investment decisions.
What we achieved
What we achieved
What we achieved
+30 markets
Global adoption
Enhanced UX and visual brand identity contributed to successful market expansion from 5 to 35 markets across Australia, New Zealand, and the EU (2021-2022)
Enhanced UX and visual brand identity contributed to successful market expansion from 5 to 35 markets across Australia, New Zealand, and the EU (2021-2022)
Enhanced UX and visual brand identity contributed to successful market expansion from 5 to 35 markets across Australia, New Zealand, and the EU (2021-2022)
+40%
Faster diagnosis
Led redesign of transfers, significantly boosting completion rates with a more seamless UX.
With improvements to the UX, we helped streamline analysis and enabled cardiologists to make the diagnosis faster and more accurately.
With improvements to the UX, we helped streamline analysis and enabled cardiologists to make the diagnosis faster and more accurately.
What we achieved
Global adoption
+30 markets
Enhanced UX and visual brand identity contributed to successful market expansion from 5 to 35 markets across Australia, New Zealand, and the EU (2021-2022)
Faster diagnosis
+40%
With improvements to the UX, we helped streamline analysis and enabled cardiologists to make the diagnosis faster and more accurately.
What we achieved
Global adoption
+27%
+30 markets
Enhanced UX and visual brand identity led to successful market expansion from 5 to 35 markets across Australia, New Zealand, and the EU (2021-2022)
Faster diagnosis
+36%
+40%
Led redesign of transfers, significantly boosting completion rates with a more seamless UX.
With improvements to the UX, we helped streamline analysis and enabled cardiologists to make the diagnosis faster and more accurately.





































Thanks for stopping by!
If you're interested in working together or seeing a deeper dive of my work, I'd love to connect.
Contact
Contact


Thanks for stopping by!
If you're interested in working together or seeing a deeper dive of my work, I'd love to connect.
Contact
Contact