Soho.xyz
Increasing retention and time spent on the app with Stories, a new way to stay up to date with your NFTs.
2023
Founding Product Designer
A 0-to-1 feature created to empower collectors with timely insights, context, and strategies needed to make more informed, strategic NFT investment decisions.
What we achieved
+30 markets
Global adoption
Enhanced UX and visual brand identity contributed to successful market expansion from 5 to 35 markets across Australia, New Zealand, and the EU (2021-2022)
Enhanced UX and visual brand identity contributed to successful market expansion from 5 to 35 markets across Australia, New Zealand, and the EU (2021-2022)
Enhanced UX and visual brand identity contributed to successful market expansion from 5 to 35 markets across Australia, New Zealand, and the EU (2021-2022)
+40%
Faster diagnosis
Led redesign of transfers, significantly boosting completion rates with a more seamless UX.
With improvements to the UX, we helped streamline analysis and enabled cardiologists to make the diagnosis faster and more accurately.
With improvements to the UX, we helped streamline analysis and enabled cardiologists to make the diagnosis faster and more accurately.
What we achieved
What we achieved
What we achieved
New accounts added
Global adoption
Global adoption
+27%
+30 markets
+30 markets
increasse in new linked accounts within the first half post launch.
Enhanced UX and visual brand identity contributed to successful market expansion from 5 to 35 markets across Australia, New Zealand, and the EU (2021-2022)
Enhanced UX and visual brand identity contributed to successful market expansion from 5 to 35 markets across Australia, New Zealand, and the EU (2021-2022)
Transfer completion rates
Faster diagnosis
Faster diagnosis
+36%
+40%
+40%
Led redesign of transfers, significantly boosting completion rates with a more seamless UX.
With improvements to the UX, we helped streamline analysis and enabled cardiologists to make the diagnosis faster and more accurately.
With improvements to the UX, we helped streamline analysis and enabled cardiologists to make the diagnosis faster and more accurately.
