Verizon
Billing & Payments
Unlocking growth with improvements to onboarding for families.
role
Senior Product Designer
Sr. Product Designer
Sr. Product Designer
company
AKQA
year
2018-19
Nearly half of VR users are sharing accounts instead of creating personal profiles. I led the design and strategic planning for a 3-phased initiative to address significant drop off and streamline onboarding for families with cross-device profile management solutions.
Visual design
User research
Interaction design
Presentation design
Prototyping
Prototyping
Design systems
Design systems
Visual design
User research
Interaction design
Presentation design
Prototyping
Design systems
What we achieved
What we achieved
What we achieved
32%
Decrease in bill inquiries
Reduced billing-related customer support volume within 1 quarter post-launch.
32%
Decrease in bill inquiries
Reduced billing-related customer support volume within 1 quarter post-launch.
32%
Decrease in bill inquiries
Reduced billing-related customer support volume within 1 quarter post-launch.
~14 mil
Projected annual savings
Projected savings in call center operating costs in 2019 due to improved self-serve support.
~14 mil
Projected annual savings
Projected savings in call center operating costs in 2019 due to improved self-serve support.
~14 mil
Projected annual savings
Projected savings in call center operating costs in 2019 due to improved self-serve support.
90%
Reduction in bill length
Reduced Verizon’s carbon footprint by simplifying the prior 10+ page billing statements down to 1 page.
90%
Reduction in bill length
Reduced Verizon’s carbon footprint by simplifying the prior 10+ page billing statements down to 1 page.
90%
Reduction in bill length
Reduced Verizon’s carbon footprint by simplifying the prior 10+ page billing statements down to 1 page.
Bill-related inquiries
32%
Reduced billing-related customer support volume by 32% within 1 quarter post-launch.
Projected annual savings
~4 mil
Verizon projected that over the next year (2019), they'd save approx. 4 million on call center operations.
Sustainability
Carbon footprint
We reduced Verizon’s carbon footprint by simplifying the previously overwhelming, 10-20 page billing statements down to 1 single page.
What we achieved
32%
32%
Decrease in bill-related inquiries
Decrease in bill inquiries
Reduced billing-related customer support volume within 1 quarter post-launch.
~14 mil
~14 mil
Projected annual savings
Projected savings in call center operating costs in 2019 due to improved self-serve support.
90%
90%
Reduction in bill length
Reduction in bill length
Reduced Verizon’s carbon footprint by simplifying the prior 10+ page billing statements down to 1 page.
Visual design
Visual design
User research
User research
Interaction design
Interaction design
Presentation design
Presentation design
Prototyping
Prototyping
Design systems
Design systems
Web
Mobile
Stakeholder management
























Verizon
Billing & Payments
Unlocking growth with improvements to onboarding for families.
role
Senior Product Designer
company
AKQA
year
2018-19
Nearly half of VR users are sharing accounts instead of creating personal profiles. I led the design and strategic planning for a 3-phased initiative to address significant drop off and streamline onboarding for families with cross-device profile management solutions.
Visual design
User research
Interaction design
Presentation design
Prototyping
Design systems
Visual design
User research
Interaction design
Presentation design
Prototyping
Design systems
What we achieved
32%
Decrease in bill inquiries
Reduced billing-related customer support volume within 1 quarter post-launch.
~14 mil
Projected annual savings
Projected savings in call center operating costs in 2019 due to improved self-serve support.
90%
Reduction in bill length
Reduced Verizon’s carbon footprint by simplifying the prior 10+ page billing statements down to 1 page.
Bill-related inquiries
32%
Reduced billing-related customer support volume by 32% within 1 quarter post-launch.
Projected annual savings
~4 mil
Verizon projected that over the next year (2019), they'd save approx. 4 million on call center operations.
Sustainability
Carbon footprint
We reduced Verizon’s carbon footprint by simplifying the previously overwhelming, 10-20 page billing statements down to 1 single page.
What we achieved
32%
Decrease in bill-related inquiries
Reduced billing-related customer support volume within 1 quarter post-launch.
~14 mil
Projected annual savings
Projected savings in call center operating costs in 2019 due to improved self-serve support.
90%
Reduction in bill length
Reduced Verizon’s carbon footprint by simplifying the prior 10+ page billing statements down to 1 page.
Visual design
User research
Interaction design
Presentation design
Prototyping
Design systems
Web
Mobile
Stakeholder management





