Meta VR
Unlocking growth with improvements to onboarding for families.
2024-25
Product Designer
Nearly half of VR users are sharing accounts instead of creating personal profiles. I led the design and strategic planning for a 3-phased initiative to address significant drop off and streamline onboarding for families with cross-device profile management solutions.
VR
VR
VR
Experimentation
Experimentation
Experimentation
Interaction design
Interaction design
Interaction design
Product strategy
Product strategy
Product strategy
Prototyping
Prototyping
Prototyping
Onboarding
Onboarding
Onboarding
Visual design
Visual design
Visual design
Design systems
Design systems
Design systems
Stakeholder management
Stakeholder management
Stakeholder management
What we achieved
Avg time spent
+63%
increase in average daily time spent on the app, rising from 15.3 min to 25 min per user.
Avg time spent
+63%
increase in average daily time spent on the app, rising from 15.3 min to 25 min per user.
Avg time spent
+63%
increase in average daily time spent on the app, rising from 15.3 min to 25 min per user.
Retention
+26%
increase in daily active users (DAU) from Stories helped us reach our targets and land product-market-fit.
Retention
+26%
increase in daily active users (DAU) from Stories helped us reach our targets and land product-market-fit.
Retention
+26%
increase in daily active users (DAU) from Stories helped us reach our targets and land product-market-fit.
Acquisition
Sound.xyz
The company was acquired shortly after launch on iOS and Android in 2023.
Acquisition
Sound.xyz
The company was acquired shortly after launch on iOS and Android in 2023.
Acquisition
Sound.xyz
The company was acquired shortly after launch on iOS and Android in 2023.
What we achieved
Avg time spent
+63%
increase in average daily time spent on the app, rising from 15.3 min to 25 min per user.
Retention
+26%
increase in daily active users (DAU) from Stories helped us reach our targets and land product-market-fit.
Acquisition
Sound.xyz
The company was acquired shortly after launch on iOS and Android in 2023.
What we achieved
Avg time spent
+63%
increase in average daily time spent on the app, rising from 15.3 min to 25 min per user.
Retention
+26%
increase in daily active users (DAU) from Stories helped us reach our targets and land product-market-fit.
Acquisition
Sound.xyz
The company was acquired shortly after launch on iOS and Android in 2023.
What we achieved
Avg time spent
+63%
increase in average daily time spent on the app, rising from 15.3 min to 25 min per user.
Retention
+26%
increase in daily active users (DAU) from Stories helped us reach our targets and land product-market-fit.
Acquisition
Sound.xyz
The company was acquired shortly after launch on iOS and Android in 2023.
