Meta VR
Unlocking growth with improvements to onboarding for families.
role
Senior Product Designer
year at company
2019
What we achieved
+27%
New accounts added
+36%
Transfer completion rates
Led redesign of transfers, significantly boosting completion rates with a more seamless UX.
Reimagining Good Money
A personal project
2025
A few years after leaving, I redesigned the platform end-to-end to demonstrate how I'd approach the core tensions the product faced.
How do you make sustainable finance feel immediately rewarding rather than aspirational?
Approach
Reordering priorities:
Utility before values
The original design treated these as separate problems. I approached the redesign with three interconnected convictions:
Provide utility first, reinforced by the mission
Mission-driven products fail when values aren't woven into the actual experience. The solution: make the core transaction delightful, and trustworthy first. Every feature should be usable and then reinforce the mission.Connected ecosystems over scattered features
Isolated features lack intention and confuse users. Connected systems feel inevitable; each piece enables the next. Transform the product from "here are things you can do" to "here's how your money creates impact."Create immediate impact for users no distant promises
Abstract rewards lose to tangible progress. Users need to feel something now. Progress, ownership, contribution…once you've earned trust, delayed gratification works.
Original Product Ecosystem
Reimagined Product Ecosystem
Establishing tone:
Pulling users in and getting them to stay.
The original onboarding felt corporate. This redesign uses visual storytelling with rainforests, renewable energy, oceans to establish Mission context and pull users in before users engaging transactionally. It's not decoration, it's foundation. When users are reminded of what "sustainable" actually means first, every interaction feels purposeful rather than transactional.
Before
Move money flow buried and disorienting
Too many confusing options
Prioritized upselling Good Shares over utility and ease of use
Poor visual and content design
After
Made Pay and Request obvious primary actions
Clear decision path all in one screen: who, how often, which account, what for
Connected to Good Points reward system in context (tangible vs. abstract equity)
Home
Leads with balance and primary actions, Good Points earned are visible immediately and impact is surfaced clearly.
Wallet
Scales account management; makes switching between cards, accounts, and linked banks intuitive and delightful.
Takeaway
Good design makes values stick
Mission-driven products don't fail because their values are misaligned. They fail when those values aren't translated into the moment-to-moment experience. The design work isn't choosing between mission and usability—it's making them inseparable. When every interaction reinforces what the product stands for, you create something users both love to use and believe in.
