Good Money
Banking for a more sustainable future. With $1 in the bank, anyone can be a stockholder and fighter of climate change.
SENIOR PRODUCT DESIGNER
SENIOR PRODUCT DESIGNER
SENIOR PRODUCT DESIGNER
2019
2019
Digital banking platform with equity and sustainability focus A digital bank that enables users to be “owners” with equitable Good Shares as rewards. The company dedicated 50% of profits to environmental initiatives and was founded by Gunnar Lovelace in 2018. Despite strong mission alignment and market interest, the platform had a confusing customer “ownership” equity model, abstract sustainability promises, and a difficult path to monetize. The question: How might we...make the impact of user’s sustainable financial choices feel real and tangible? How do we demonstrate immediate, differentiating value that keeps users engaged while optimizing for monetization?
Digital banking platform with equity and sustainability focus A digital bank that enables users to be “owners” with equitable Good Shares as rewards. The company dedicated 50% of profits to environmental initiatives and was founded by Gunnar Lovelace in 2018. Despite strong mission alignment and market interest, the platform had a confusing customer “ownership” equity model, abstract sustainability promises, and a difficult path to monetize. The question: How might we...make the impact of user’s sustainable financial choices feel real and tangible? How do we demonstrate immediate, differentiating value that keeps users engaged while optimizing for monetization?
Digital banking platform with equity and sustainability focus A digital bank that enables users to be “owners” with equitable Good Shares as rewards. The company dedicated 50% of profits to environmental initiatives and was founded by Gunnar Lovelace in 2018. Despite strong mission alignment and market interest, the platform had a confusing customer “ownership” equity model, abstract sustainability promises, and a difficult path to monetize. The question: How might we...make the impact of user’s sustainable financial choices feel real and tangible? How do we demonstrate immediate, differentiating value that keeps users engaged while optimizing for monetization?
What we achieved
What we achieved
What we achieved
+30 markets
Global adoption
Enhanced UX and visual brand identity contributed to successful market expansion from 5 to 35 markets across Australia, New Zealand, and the EU (2021-2022)
Enhanced UX and visual brand identity contributed to successful market expansion from 5 to 35 markets across Australia, New Zealand, and the EU (2021-2022)
Enhanced UX and visual brand identity contributed to successful market expansion from 5 to 35 markets across Australia, New Zealand, and the EU (2021-2022)
+40%
Faster diagnosis
Led redesign of transfers, significantly boosting completion rates with a more seamless UX.
With improvements to the UX, we helped streamline analysis and enabled cardiologists to make the diagnosis faster and more accurately.
With improvements to the UX, we helped streamline analysis and enabled cardiologists to make the diagnosis faster and more accurately.
What we achieved
Global adoption
+30 markets
Enhanced UX and visual brand identity contributed to successful market expansion from 5 to 35 markets across Australia, New Zealand, and the EU (2021-2022)
Faster diagnosis
+40%
With improvements to the UX, we helped streamline analysis and enabled cardiologists to make the diagnosis faster and more accurately.
What we achieved
Global adoption
+27%
+30 markets
Enhanced UX and visual brand identity led to successful market expansion from 5 to 35 markets across Australia, New Zealand, and the EU (2021-2022)
Faster diagnosis
+36%
+40%
Led redesign of transfers, significantly boosting completion rates with a more seamless UX.
With improvements to the UX, we helped streamline analysis and enabled cardiologists to make the diagnosis faster and more accurately.
Thanks for stopping by!
If you're interested in working together or seeing a deeper dive of my work, I'd love to connect.
Contact
Contact
Thanks for stopping by!
If you're interested in working together or seeing a deeper dive of my work, I'd love to connect.
Contact
Contact