Good Money

Banking for a more sustainable future. With $1 in the bank, anyone can be a stockholder and fighter of climate change.

2019

Senior Product Designer

Digital banking platform with equity and sustainability focus  A digital bank that enables users to be “owners” with equitable Good Shares as rewards. The company dedicated 50% of profits to environmental initiatives and was founded by Gunnar Lovelace in 2018. Despite strong mission alignment and market interest, the platform had a confusing customer “ownership” equity model, abstract sustainability promises, and a difficult path to monetize.   The question: How might we... Make the impact of user’s sustainable financial choices feel real and tangible? How do we demonstrate immediate, differentiating value that keeps users engaged and optimizes for monetization?

What we achieved

+30 markets

Global adoption

Enhanced UX and visual brand identity contributed to successful market expansion from 5 to 35 markets across Australia, New Zealand, and the EU (2021-2022)

+40%

Faster diagnosis

Led redesign of transfers, significantly boosting completion rates with a more seamless UX.

With improvements to the UX, we helped streamline analysis and enabled cardiologists to make the diagnosis faster and more accurately.

What we achieved

New accounts added

Global adoption

+27%

+30 markets

increasse in new linked accounts within the first half post launch.

Enhanced UX and visual brand identity contributed to successful market expansion from 5 to 35 markets across Australia, New Zealand, and the EU (2021-2022)

Transfer completion rates

Faster diagnosis

+36%

+40%

Led redesign of transfers, significantly boosting completion rates with a more seamless UX.

With improvements to the UX, we helped streamline analysis and enabled cardiologists to make the diagnosis faster and more accurately.