Good Money
Banking for a more sustainable future. With $1 in the bank, anyone can be a stockholder and fighter of climate change.
Role
Role
Role
SENIOR PRODUCT DESIGNER
SENIOR PRODUCT DESIGNER
SENIOR PRODUCT DESIGNER
YEAR
2019
agency
Beyond
Digital banking platform with equity and sustainability focus A digital bank that enables users to be “owners” with equitable Good Shares as rewards. The company dedicated 50% of profits to environmental initiatives and was founded by Gunnar Lovelace in 2018. Despite strong mission alignment and market interest, the platform had a confusing customer “ownership” equity model, abstract sustainability promises, and a difficult path to monetize. In 2025, after thinking about the company mission for some time, I decided to redesign the app end to end to improve the business model, incentives, and a user experience that enabled user's to truly feel like they were making an impact. The question How might we...make the impact of user’s sustainable financial choices feel real and tangible? How do we demonstrate immediate, differentiating value that keeps users engaged while optimizing for monetization?
Digital banking platform with equity and sustainability focus A digital bank that enables users to be “owners” with equitable Good Shares as rewards. The company dedicated 50% of profits to environmental initiatives and was founded by Gunnar Lovelace in 2018. Despite strong mission alignment and market interest, the platform had a confusing customer “ownership” equity model, abstract sustainability promises, and a difficult path to monetize. In 2025, after thinking about the company mission for some time, I decided to redesign the app end to end to improve the business model, incentives, and a user experience that enabled user's to truly feel like they were making an impact. The question How might we...make the impact of user’s sustainable financial choices feel real and tangible? How do we demonstrate immediate, differentiating value that keeps users engaged while optimizing for monetization?
Digital banking platform with equity and sustainability focus A digital bank that enables users to be “owners” with equitable Good Shares as rewards. The company dedicated 50% of profits to environmental initiatives and was founded by Gunnar Lovelace in 2018. Despite strong mission alignment and market interest, the platform had a confusing customer “ownership” equity model, abstract sustainability promises, and a difficult path to monetize. In 2025, after thinking about the company mission for some time, I decided to redesign the app end to end to improve the business model, incentives, and a user experience that enabled user's to truly feel like they were making an impact. The question How might we...make the impact of user’s sustainable financial choices feel real and tangible? How do we demonstrate immediate, differentiating value that keeps users engaged while optimizing for monetization?
What we achieved
What we achieved
What we achieved
+30 markets
+30 markets
Global adoption
Enhanced UX and visual brand identity contributed to successful market expansion from 5 to 35 markets across Australia, New Zealand, and the EU (2021-2022)
+40%
+40%
Faster diagnosis
Led redesign of transfers, significantly boosting completion rates with a more seamless UX.
With improvements to the UX, we helped streamline analysis and enabled cardiologists to make the diagnosis faster and more accurately.
With improvements to the UX, we helped streamline analysis and enabled cardiologists to make the diagnosis faster and more accurately.
What we achieved
Global adoption
+30 markets
Enhanced UX and visual brand identity contributed to successful market expansion from 5 to 35 markets across Australia, New Zealand, and the EU (2021-2022)
Faster diagnosis
+40%
With improvements to the UX, we helped streamline analysis and enabled cardiologists to make the diagnosis faster and more accurately.
What we achieved
Global adoption
30 new markets
Enhanced UX and visual brand identity led to successful market expansion from 5 to 35 markets across Australia, New Zealand, and the EU (2021-2022)
Faster diagnosis
40%
Led redesign of transfers, significantly boosting completion rates with a more seamless UX.
With improvements to the UX, we helped streamline analysis and enabled cardiologists to make the diagnosis faster and more accurately.
Get in touch
If you're interested in working together or seeing a deeper dive of my work, I'd love to connect.
Get in touch
If you're interested in working together or seeing a deeper dive of my work, I'd love to connect.
Get in touch
If you're interested in working together or seeing a deeper dive of my work, I'd love to connect.