Frame & Form
role
Senior Product Designer
Year employed
2019
Reimagined design
2025
Good Money had a compelling mission: equity ownership through banking, with 50% of profits going to environmental causes. But the product couldn’t deliver on it. Users didn’t understand their ownership stake, sustainability impact felt abstract, and core flows like transfers were underperforming.
I led the redesign of critical transaction and account linking flows in 2019, then came back to the full product in 2025 to reimagine the design and business model with a focus on how utility and mission could work together for a more compelling product.
Mobile
Vibe coding
Prototyping
Visual design
Product strategy
Interaction design
2019
27%
36%
after redesigning the end-to-end P2P transfer flow, reducing steps / clarifying the decision path.
Reimagining Good Money
End-to-end product redesign
2025
A few years after leaving, I came back to this product with fresh eyes. The core tensions were still interesting to me, and I wanted to show how I’d approach them now with more experience and a clearer point of view.
Approach
Reordering priorities:
Utility before values
I came into the redesign with three convictions:
Utility first, mission second.
Make core transactions delightful and trustworthy before asking users to care about impact.Connected ecosystem over scattered features.
Every money move (spend, save, transfer, invest) feeds into a single system where actions compound into visible impact.Immediate value, not distant promises.
Users need to feel progress now. Delaying gratification with ambiguous equity promises is a risk.
Establishing tone:
Pulling users in
The original onboarding felt transactional. The redesign opens with environmental storytelling (rainforests, oceans, renewable energy) to establish mission context before asking users to engage financially. When the first thing you see is what your money protects, every interaction after feels purposeful.
Making money movement obvious
Person-to-Person transfers
Pay/Request = primary actions, one-screen flow for setting up payment, Good Points surfaced in context so the reward feels tangible instead of abstract.
Home
Leads with balance and primary actions, Good Points and impact are surfaced clearly.
Wallet
Scales account management. Intuitive switching between cards, accounts, and linked banks.
