Axon Futures
Building 0→1 for a new category: social investing for NFT collectors
ROLE
Founding Product Designer
YEAR
2023
Led design of the first platform for NFT collectors and creators, unifying wallet tracking, market signals, and community all in one platform.
0 → 1
Interaction design
Visual design
Design systems
Experimentation
Product strategy
Prototyping
Onboarding
Stakeholder management
ROLE
Founding Product Designer
YEAR
2023
0 → 1
Interaction design
Interaction design
0 → 1
Interaction design
Visual design
Design systems
Product strategy
Product strategy
Onboarding
Onboarding
Stakeholder management
Stakeholder management
What we achieved
increase in Avg Time Spent
63%
on the app, rising from 15.3 min to 25 min per daily active user (DAU).
DAU Growth
30%
following launch of Stories helped us reach our MAU targets and land PMF.
Launch to Acquistion
Acquired
The company was acquired by Sound.xyz
7 months after launching on iOS and Android.
Challenge
Collectors were drowning in fragmented tools for tracking their NFTs. Constant context-switching across tools and platforms was the only way to stay on top of the market.
Discord
to find others in the NFT community
to find signal from other Collector posts
Spreadsheets
for tracking their portfolios and activity
What we achieved
63%
Increase in Avg Time Spent
Increase in Avg Time Spent
on the app, rising from 15.3 min to 25 min per daily active user.
on the app, rising from 15.3 min to 25 min per daily active user.
30%
DAU growth
DAU growth
following launch of Stories helped us reach our MAU targets and land PMF.
following launch of Stories helped us reach our MAU targets and land PMF.
Acquired
Acquired
Launch to Acquistion
Launch to Acquistion
The company was acquired by Sound.xyz 7 months after launching on iOS and Android.
The company was acquired by Sound.xyz 7 months after launching on iOS and Android.
What we achieved
63%
increase in Avg time Spent
on the app, rising from 15.3 min to 25 min per daily active user (DAU).
30%
DAU Growth
following launch of Stories helped us reach our MAU targets and land PMF.
Acquired
Launch to Acquistion
The company was acquired by Sound.xyz
7 months after launching on iOS and Android.
Challenge
Collectors were drowning in fragmented tools for tracking their NFTs. Constant context-switching across tools and platforms was the only way to stay on top of the market.
Discord
to find others in the NFT community
to find signal from other Collector posts
Spreadsheets
for tracking their portfolios and activity
Challenge
Collectors were drowning in fragmented tools for tracking their NFTs. Constant context-switching across tools and platforms was the only way to stay on top of the market.
Discord
to find others in the NFT community
to find signal from other Collector posts
Spreadsheets
for tracking their portfolios and activity
Challenge
Collectors were drowning in fragmented tools for tracking their NFTs. Constant context-switching across tools and platforms was the only way to stay on top of the market.
Discord
to find others in the NFT community
to find signal from other Collector posts
Spreadsheets
for tracking their portfolios and activity
Challenge
Collectors were drowning in fragmented tools for tracking their NFTs. Constant context-switching across tools and platforms was the only way to stay on top of the market.
Discord
to find others in the NFT community
to find signal from other Collector posts
Spreadsheets
for tracking their portfolios and activity
Approach
To start, we needed to get our users quickly onboarded and connected to other collectors and creators.
Onboarding
Building your network from zero → connected, with a rich curated, feed from day one.
Key Design Decisions
Smart defaults pull suggested usernames and profile photos from linked wallet data.
Bulk follow options gets users to 20-30+ connections easily and instantly.
The result = rich content customized to you from day one.
Discovery loop
Driving discovery and growth through Stories
41%
of new follows originated from story discovery, creating network effects for collectors and visibility for creators.
Stories
Turning wallet activity into social content and investing context
Stories tray surfaces at the top of the feed showing your network's activity in one place. All wallet activity automatically becomes a story, removing posting friction and cognitive load while driving daily engagement.
Stories
Turning wallet activity into social content and investing context
Stories tray surfaces at the top of the feed showing your network's activity in one place. All wallet activity automatically becomes a story, removing posting friction and cognitive load while driving daily engagement.
Discovery loop
Driving discovery and growth through Stories
41%
of new follows originated from story discovery, creating network effects for collectors and visibility for creators.
Impact review
63%
Increase in Avg Time Spent
Increase in Avg Time Spent
on the app, rising from 15.3 min to 25 min per daily active user.
on the app, rising from 15.3 min to 25 min per daily active user.
30%
DAU growth
DAU growth
following launch of Stories helped us reach our MAU targets and land PMF.
following launch of Stories helped us reach our MAU targets and land PMF.
Acquired
Acquired
Launch to Acquistion
Launch to Acquistion
The company was acquired by Sound.xyz 7 months after launching on iOS and Android.
The company was acquired by Sound.xyz 7 months after launching on iOS and Android.
Impact review
63%
increase in Avg Time Spent
on the app, rising from 15.3 min to 25 min per daily active user (DAU).
30%
DAU Growth
following launch of Stories helped us reach our MAU targets and land PMF.
Acquired
Launch to Acquistion
The company was acquired by Sound.xyz
7 months after launching on iOS and Android.
Impact review
63%
increase in Avg Time Spent
on the app, rising from 15.3 min to 25 min per daily active user (DAU).
30%
DAU Growth
following launch of Stories helped us reach our MAU targets and land PMF.
Acquired
Launch to Acquistion
The company was acquired by Sound.xyz 7 months after launching on iOS and Android.
End-to-end screens
Discovery loop
Driving discovery and growth through Stories
41%
of new follows originated from story discovery, creating network effects for collectors and visibility for creators.