Artrya built AI that helps cardiologists detect, visualize, and interpret cardiac disease from CT scans in minutes, replacing workflows that used to require invasive procedures. The technology was real, but the product wasn’t ready. When they brought it to us, the prototype was clunky, hard to navigate, and impossible to sell. I led the redesign of the product experience and brand identity, working directly with cardiologists to understand their clinical workflow and translating those insights into a product that could scale globally.