Nearly half of VR users are sharing accounts instead of creating personal profiles. I led the design and strategic planning for a 3-phased initiative to address significant drop off and streamline onboarding for families with cross-device profile management solutions.

A 0-to-1 feature created to empower collectors with timely insights, context, and strategies needed to make more informed, strategic NFT investment decisions.

Empowered Verizon customers around the world to easily understand and pay their bills on time with a data-driven, intuitive, environmentally friendly billing experience. Led design of the Billing and Payments for the global My Verizon re-design across web and in-app.

Digital banking platform with equity and sustainability focus 
A digital bank that enables users to be “owners” with equitable Good Shares as rewards. The company dedicated 50% of profits to environmental initiatives and was founded by Gunnar Lovelace in 2018. Despite strong mission alignment and market interest, the platform had a confusing customer “ownership” equity model, abstract sustainability promises, and a difficult path to monetize.

 The question: How might we...
Make the impact of user’s sustainable financial choices feel real and tangible? How do we demonstrate immediate, differentiating value that keeps users engaged and optimizes for monetization?

Helping physicians rapidly and accurately detect, visualize, and interpret cardiac disease within minutes, saving time, costs, and the need for invasive intervention.

A Think with Google tool that makes it easier for small business owners worldwide to grow their businesses and stay competitive in an ever-evolving, globalized business world.