Nearly half of VR users are sharing accounts instead of creating personal profiles. I led the design and strategic planning for a 3-phased initiative to address significant drop off and streamline onboarding for families with cross-device profile management solutions.

A 0-to-1 feature created to empower collectors with timely insights, context, and strategies needed to make more informed, strategic NFT investment decisions.

Empowered Verizon customers around the world to easily understand and pay their bills on time with a data-driven, intuitive, environmentally friendly billing experience. Led design of the Billing and Payments for the global My Verizon re-design across web and in-app.

Digital banking platform with equity and sustainability focus 
A digital bank that enables users to be “owners” with equitable Good Shares as rewards. The company dedicated 50% of profits to environmental initiatives and was founded by Gunnar Lovelace in 2018. Despite strong mission alignment and market interest, the platform had a confusing customer “ownership” equity model, abstract sustainability promises, and a difficult path to monetize.
 In 2025, after thinking about the company mission for some time, I decided to redesign the app end to end to improve the business model, incentives, and a user experience that enabled user's to truly feel like they were making an impact. The question How might we...make the impact of user’s sustainable financial choices feel real and tangible? How do we demonstrate immediate, differentiating value that keeps users engaged while optimizing for monetization?

Artrya built AI that helps cardiologists detect, visualize, and interpret cardiac disease from CT scans in minutes, replacing workflows that used to require invasive procedures. The technology was real, but the product wasn’t ready. When they brought it to us, the prototype was clunky, hard to navigate, and impossible to sell. I led the redesign of the product experience and brand identity, working directly with cardiologists to understand their clinical workflow and translating those insights into a product that could scale globally.

<p>Noira Gallery is a digital-first contemporary art platform dedicated to showcasing emerging female and non-binary artists through online exhibitions, curatorial essays, and immersive editorial features. Our task was to create a strong yet subtle visual identity and web presence that amplifies the work without overshadowing it. The site structure was designed like a quiet editorial magazine — airy, elegant, and driven by rhythm, allowing artwork and writing to breathe side by side. Custom typography, adaptive motion, and a modular system for exhibitions make the platform feel curated yet dynamic, with space for growth and transformation over time.</p>

<p>Noira Gallery is a digital-first contemporary art platform dedicated to showcasing emerging female and non-binary artists through online exhibitions, curatorial essays, and immersive editorial features. Our task was to create a strong yet subtle visual identity and web presence that amplifies the work without overshadowing it. The site structure was designed like a quiet editorial magazine — airy, elegant, and driven by rhythm, allowing artwork and writing to breathe side by side. Custom typography, adaptive motion, and a modular system for exhibitions make the platform feel curated yet dynamic, with space for growth and transformation over time.</p>

<p>Noira Gallery is a digital-first contemporary art platform dedicated to showcasing emerging female and non-binary artists through online exhibitions, curatorial essays, and immersive editorial features. Our task was to create a strong yet subtle visual identity and web presence that amplifies the work without overshadowing it. The site structure was designed like a quiet editorial magazine — airy, elegant, and driven by rhythm, allowing artwork and writing to breathe side by side. Custom typography, adaptive motion, and a modular system for exhibitions make the platform feel curated yet dynamic, with space for growth and transformation over time.</p>

<p>Noira Gallery is a digital-first contemporary art platform dedicated to showcasing emerging female and non-binary artists through online exhibitions, curatorial essays, and immersive editorial features. Our task was to create a strong yet subtle visual identity and web presence that amplifies the work without overshadowing it. The site structure was designed like a quiet editorial magazine — airy, elegant, and driven by rhythm, allowing artwork and writing to breathe side by side. Custom typography, adaptive motion, and a modular system for exhibitions make the platform feel curated yet dynamic, with space for growth and transformation over time.</p>

<p>Noira Gallery is a digital-first contemporary art platform dedicated to showcasing emerging female and non-binary artists through online exhibitions, curatorial essays, and immersive editorial features. Our task was to create a strong yet subtle visual identity and web presence that amplifies the work without overshadowing it. The site structure was designed like a quiet editorial magazine — airy, elegant, and driven by rhythm, allowing artwork and writing to breathe side by side. Custom typography, adaptive motion, and a modular system for exhibitions make the platform feel curated yet dynamic, with space for growth and transformation over time.</p>

<p>We crafted a brand identity that captures the essence of modernity and clarity. The process began with defining the visual foundation: a clean, versatile logo paired with a dynamic color palette to evoke connection and trust. Typography choices enhanced the message with a mix of elegance and accessibility. Through iterative feedback, we refined every detail, creating a unified style guide. The outcome is a polished, memorable identity that ensures consistency and resonates across all platforms.</p>

<p>Noira Gallery is a digital-first contemporary art platform dedicated to showcasing emerging female and non-binary artists through online exhibitions, curatorial essays, and immersive editorial features. Our task was to create a strong yet subtle visual identity and web presence that amplifies the work without overshadowing it. The site structure was designed like a quiet editorial magazine — airy, elegant, and driven by rhythm, allowing artwork and writing to breathe side by side. Custom typography, adaptive motion, and a modular system for exhibitions make the platform feel curated yet dynamic, with space for growth and transformation over time.</p>

<p>Noira Gallery is a digital-first contemporary art platform dedicated to showcasing emerging female and non-binary artists through online exhibitions, curatorial essays, and immersive editorial features. Our task was to create a strong yet subtle visual identity and web presence that amplifies the work without overshadowing it. The site structure was designed like a quiet editorial magazine — airy, elegant, and driven by rhythm, allowing artwork and writing to breathe side by side. Custom typography, adaptive motion, and a modular system for exhibitions make the platform feel curated yet dynamic, with space for growth and transformation over time.</p>

<p>Noira Gallery is a digital-first contemporary art platform dedicated to showcasing emerging female and non-binary artists through online exhibitions, curatorial essays, and immersive editorial features. Our task was to create a strong yet subtle visual identity and web presence that amplifies the work without overshadowing it. The site structure was designed like a quiet editorial magazine — airy, elegant, and driven by rhythm, allowing artwork and writing to breathe side by side. Custom typography, adaptive motion, and a modular system for exhibitions make the platform feel curated yet dynamic, with space for growth and transformation over time.</p>

<p>We crafted a brand identity that captures the essence of modernity and clarity. The process began with defining the visual foundation: a clean, versatile logo paired with a dynamic color palette to evoke connection and trust. Typography choices enhanced the message with a mix of elegance and accessibility. Through iterative feedback, we refined every detail, creating a unified style guide. The outcome is a polished, memorable identity that ensures consistency and resonates across all platforms.</p>

<p>Noira Gallery is a digital-first contemporary art platform dedicated to showcasing emerging female and non-binary artists through online exhibitions, curatorial essays, and immersive editorial features. Our task was to create a strong yet subtle visual identity and web presence that amplifies the work without overshadowing it. The site structure was designed like a quiet editorial magazine — airy, elegant, and driven by rhythm, allowing artwork and writing to breathe side by side. Custom typography, adaptive motion, and a modular system for exhibitions make the platform feel curated yet dynamic, with space for growth and transformation over time.</p>

<p>Noira Gallery is a digital-first contemporary art platform dedicated to showcasing emerging female and non-binary artists through online exhibitions, curatorial essays, and immersive editorial features. Our task was to create a strong yet subtle visual identity and web presence that amplifies the work without overshadowing it. The site structure was designed like a quiet editorial magazine — airy, elegant, and driven by rhythm, allowing artwork and writing to breathe side by side. Custom typography, adaptive motion, and a modular system for exhibitions make the platform feel curated yet dynamic, with space for growth and transformation over time.</p>

<p>Noira Gallery is a digital-first contemporary art platform dedicated to showcasing emerging female and non-binary artists through online exhibitions, curatorial essays, and immersive editorial features. Our task was to create a strong yet subtle visual identity and web presence that amplifies the work without overshadowing it. The site structure was designed like a quiet editorial magazine — airy, elegant, and driven by rhythm, allowing artwork and writing to breathe side by side. Custom typography, adaptive motion, and a modular system for exhibitions make the platform feel curated yet dynamic, with space for growth and transformation over time.</p>

<p>Noira Gallery is a digital-first contemporary art platform dedicated to showcasing emerging female and non-binary artists through online exhibitions, curatorial essays, and immersive editorial features. Our task was to create a strong yet subtle visual identity and web presence that amplifies the work without overshadowing it. The site structure was designed like a quiet editorial magazine — airy, elegant, and driven by rhythm, allowing artwork and writing to breathe side by side. Custom typography, adaptive motion, and a modular system for exhibitions make the platform feel curated yet dynamic, with space for growth and transformation over time.</p>

<p>Noira Gallery is a digital-first contemporary art platform dedicated to showcasing emerging female and non-binary artists through online exhibitions, curatorial essays, and immersive editorial features. Our task was to create a strong yet subtle visual identity and web presence that amplifies the work without overshadowing it. The site structure was designed like a quiet editorial magazine — airy, elegant, and driven by rhythm, allowing artwork and writing to breathe side by side. Custom typography, adaptive motion, and a modular system for exhibitions make the platform feel curated yet dynamic, with space for growth and transformation over time.</p>